Check out my blog at The blog was born when a good friend and I made a pledge to try something new, fun, challenging, or even ridiculous every week for a year. At times, life got in the way, but we forged ahead. Our stories have educated, entertained or inspired many. Look for our book coming in 2013 (Skyhorse Publishing). Click here for details.

If you really want something in this life, you have to work for it…
now quiet!
They’re about to announce the lottery numbers

A profound and prolific Danish writer, Soren Aabve Kierkegaard once said that “life can only be understood backwards; but it must be lived forwards”. I think we all try to live life forward each day; but once in a while we need to reflect, unwind and just think. It was on one such day a couple of years ago that I decided to step back and look at my 20+ professional career and bring it all together some how in one place. So, in the spring of 2009, I launched so that the people I work with, want to work with or just the “curious” can find samples of my work with one easy click.

The three multi-colored dots being juggled by a cartoon-like version of myself represents three “areas” of my professional life so I divided the site into three sections: Amster-Young Public Relations which highlights my work at the helm of my eponymous agency from 1992-2003; my current Strategic Marketing—PR Consulting work and finally, my freelance Writing section where I have fun interviewing some great people and especially ranting and raving in various first-person columns. The juggling also represents what we are all trying to do each and every day: manage careers, family, and life so I am glad you are taking a minute to visit this site. I hope now that I’ve put it all in one place it will work not only as a simple way to view samples of my work and highlights of my career but also a way to interact with others via my Blogs which is in the works for later this year. Hopefully, new things will be added frequently so that it reflects a growing body of work that may be of interest to one or many.

OK, so now let me go check those lottery numbers…