 Interior
Design
The
Hamptons Designer Showcase
In
2006-2007 while representing top interior designer
Rick Livingston, he was presented with the opportunity
to
participate in the Hampton Designer Showhouse, one
of the premier
showhouses in the country. It’s a big investment
for any designer but it provides an opportunity to showcase
work to a broad audience including peers, the media,
prospective clients and others. However, it wasn’t
until Rick received the call that he had gotten the dining
room as “his” room that he jumped in. Rick
and his team worked tirelessly to bring it together.
I
was on board to coordinate all the PR and marketing activities
associated with his Showhouse debut. His work
is always top-notch but how would I help ensure that
his work stood out from the dozens of other interior
designers, particularly among the press that attended
and selectively chose only a few to feature in their
magazines and newspapers? I was lucky because I had
some great media “hooks” to work with: his unique
wallpaper created from actual photographs, a mother-of-pearl
buffet and endless other unique touches. However, it
was when we created an umbrella theme, “A Summer’s
Evening: The Serenity of Nature Brought to the Table”,
that it all came together.
 A
creative, informative and entertaining press kit was
put together, we kicked-off
a media relations blitz, including a special invitation
to select guests and press and we met with journalists
at the House one-on-one. The results were exciting:
Interior Design, Newsday, the New
York Times and others
featured
Rick and his dining room (as well as other projects
he had done) in the days and months that followed the
Showhouse.
There are too many details about our work to particularize
here but feel free to contact me if you want all the
secrets
to this exciting project.
In
2008 I went back to the Hampton Designer Showhouse but
this time as a journalist for Dan’s
Paper’s.
Writing a piece for Dan’s provided me with a
great opportunity to spend quality time with numerous
designers and hear, first-hand, the latest design trends
and great anecdotes.
Samples
of Work
PERIOD
Press Kit
Results
©2010 Karen
Amster-Young. All rights reserved.
Website design by Chris
Costello
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