Professionals
Dr.
Jennifer Mieres
Click here for Dr Mieres' most recent biography
In
2008 I was contacted by top cardiologist Dr. Jennifer
Mieres. Dr. Mieres serves as an Associate Professor
of Medicine and the Director of Nuclear Cardiology
at The Leon H. Charney Division of Cardiology at
NYU. Dr. Mieres is routinely called upon by the media
to
comment on heart health, appearing in national and
local media outlets on such programs as “20/20”,
the “Today Show”, “Good Morning
America”, “Today
in New York”, “CBS Early Show”, “CNN” and
many others.
As of June, 2010, Dr. Mieres joined the North Shore-LIJ Health System as the Chief Diversity and Inclusion Officer and Medical Director of the Center for Learning and Innovation.
Samples
of Work
Dr.
Jennifer Mieres Press Kit
The
PR Challenge
Although
Dr. Mieres is routinely called upon by the media to comment
on heart health
she is often
appearing on behalf of the American Heart Association
or other organizations. Dr. Mieres was determined
to further
establish her name in her own right particularly
since her first book, Heart Smart for Black Women and
Latinas:
A Five
Week Program for Living a Heart- Healthy Lifestyle,
was published by St Martin’s Press. The publisher
supported the launch with some PR efforts but Dr.
Mieres wanted to augment those
efforts with a campaign of her own. Messages about
heart health were important regardless of how they
are delivered;
however it was time to begin establishing Dr. Mieres
as a top cardiologist with her own brand. What
We’re Doing
To
effectively further establish Dr. Mieres as
a premiere expert and media personality, we
brainstormed about a moniker to use for her going
forward
and coined the name The Heart Smart Doctor ™. It also
worked to begin “organizing” her many media appearances.
More important, it further built her image as a premiere
physician who is media savvy and available as for appearances
to provide valuable information and insights about heart
health. The timing is critical: Consumers are seeking more
and more health information from the press. On-air medical
correspondents are the conduit through which many people
get their information. Successful shows like “The Doctors” (a
new break-out hit on CBS) and the popularity of Dr.
Oz on Oprah demonstrates our insatiable appetite
for relevant,
valuable information delivered by charismatic experts.
Dr. Mieres is poised for such visibility. Our
budget is limited but we kicked-off her personal campaign
about heart health in summer 2008 with a Radio
Media Tour
focusing on key markets. Her book was the primary
focus and provided us with the ideal vehicle to deliver
key
messages about staying heart healthy.
Results Results
included airings on national and local radio networks,
including USA Radio Network, Voice of America
and many
stations reaching local markets nationwide. Since
this tour I have
provided Dr. Mieres with PR counseling prior to
major media appearances and routinely guide her as needed
with her
busy schedule as the first female president of
the
American Society
of Nuclear Cardiologists (ASNC), active involvement
with the American Heart Association and her endless
lectures
and appearances.
Staying
focused on establishing her as The Heart Smart Doctor,
additional PR activities include
but are not
limited to:
- Writing
and creating press materials to provide journalists with
her background information.
- Working
with writers and producers (story ideas, broadcast segments)
- Arranging
and securing one-on-one meetings for her with key media
executives and journalists
- Providing
media training and talking points for select media and
other appearances
- Creating
and editing a comprehensive visual presentation DVD that
works to
organize
her rich history of
appearances and demonstrates her media-savvy.
Additional
details about our work together are available upon request.
©2010
Karen Amster-Young. All rights reserved.
Website design by Chris
Costello
|
